If there is one thing I have learned about marketing it’s this: marketing feels awkward and uncomfortable.
You have great things to share, you want to share them and profit from your knowledge and expertise but somehow, the marketing part feels icky and itchy, and you just don’t have the time to commit to marketing and growing your brand. Right?
Is that really why?
I bet that is part of the reason, but here’s the REAL reason why:
There’s a little voice inside you that starts talking and she is stopping you. She is saying: Who do you think you are? You are not good enough! You don’t deserve to have fabulous clients! Everybody knows you are not going to really deliver all that you say you can!
Or: fill in the blank for what your personal inner meanie tells you.
One of the secrets to my own personal achievement has been shutting up that little voice and creating simple actions to move myself forward. I learned through lots of trial and error that the actions don’t work unless I attach a strategy for quieting the voice.
This is where mantras come in.
A mantra is a phrase (or sound or word) that you repeat when you meditate or pray.
When I grew my business from 100K to 1M it took me eight years. Yep, eight steady years of intentionally (and sometimes painfully) moving myself out of the way over and over again. During this time, I found powerful mantas to be incredibly helpful.
So, since my area of expertise is coaching people to their own online marketing greatness I have created this 8-step mantra marketing action kit for you!
Why would a marketer choose the number 8? We are supposed to stick with 5, 7 and 9s for maximum effectiveness, right? Even my book and signature system is called Music Success in 9 Weeks for goodness sakes!
A trip to numerology.com revealed my answer:
“The number 8, more than any other number, puts the emphasis in the areas of career, business, finances and authority. However, as with many other single-digit numbers, the shape of the number reflects its most important attribute, and in the case of the number 8, that is, first and foremost, balance... When the 8 comes knocking, you can be assured that you will reap what you've sown.”
Hmmm… Coincidence that it took me eight years to build my business? I think NOT!
Meanwhile, here we go with a mantra system just for you:
8-STEP MANTRA MARKETING ACTION PLAN
FOR GROWING YOUR BRAND & PRESENCE
How do you break through and get noticed on social media? Don't try to get noticed. It's all about relationships, conversation, and interaction. But it’s also about believing that you can. Behold:
Action #1: Identify Your Ideal Customer and Only Speak to Her.
Mantra: Less is More.
You've seen all of the numbers. There are a billion people on Facebook, and 500 million on Twitter etc. etc. The landscape is vast. Don’t even try to think you can talk to everyone.
Instead, consider the characteristics of the ideal customer you would most like to engage. What’s her name? Does she have kids? What does she like to do, eat, and read? Most importantly, what makes her tick and what objections would she have if she were buying what you have to offer? All of these questions should lead your content. Write posts and create content only to her and she will show up to read it.
Action #2: Don't Hype.
Mantra: I am Helpful.
Sales pitches have their place and they will emerge when the time is right, however too much and your followers will tune you out.
If you are going to take the time to get it right and ultimately establish yourself as a thought leader in your niche, be genuine and share what is meaningful to you. People will connect to your passion and therefore connect with you.
Action #3: Shine a Light on Other People.
Mantra: Social Media is not a Competition.
If you are willing to lift people up in public, it shows that you are a person of integrity who is not threatened by others. Highlight other people's ideas, successes, and talents often. Share links to great blog posts, congratulate a promotion on LinkedIn, and Tweet a fantastic quote from someone you admire (or even better from your competitors).
Action #4: Make Your Content Easy to Share.
Mantra: I Share My Knowledge & Expertise.
If you have a blog, be sure you include ReTweet, Facebook like and Google+ buttons on each post. Add social sharing tools into your newsletters so people can spread your compelling content. Make short links for people so they're more sharable by using bit.ly. Always think: How can I make what I do online as viral as possible?
Action #5: Answer Everyone.
Mantra: I Care About Others.
If you don't care about your audience, they won't care about you. If someone comments or likes or says something thoughtful about what you've written or shared, take time to answer.
Everyone is important, so treat everyone that way. They will notice and your social karma and currency will rise quickly.
Action #6: Be Bold, Stay Your Course.
Mantra: I am Bold & I am Authentic.
Fitting in and neutrality defeats thought leadership. You have important things to say, do not be afraid to say them. Be you, be real, and be bold. Stand out from all the other voices and be consistent and authentic with your message.
Action #7: Invite Participation.
Mantra: My Friends Are Here to Help Me.
Have friends and colleagues who you consider whip-smart, funny, helpful and an asset to your community become part of your content contribution team. Ask her to guest post and add her own thought leadership to your conversation.
It doesn't have to be someone with a huge social following. In fact, it’s helpful if they don’t already have a large online presence because when others Google them they will be directed to your content! So, get collaborating!
Action #8: Put Yourself Out There.
Mantra: Others Benefit Because of Me.
While building a platform you have to simultaneously do so in World 1.0 as well as on Web 2.0! Get out there and speak in public, go on TV (or make your own TV on YouTube). Use your content to eventually publish a book. Writing a book is the most amazing calling card in the world.
Download The Infographic Below
Print this out and hang it where you can see it next to your desk or bed, or on the fridge. Repeat, repeat and repeat till they sink in.
Enjoy them and please let me know how they help you!