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I'm sitting on a beach overlooking a lagoon in Mexico. I’m here celebrating my father’s 80th birthday, just me and my parents which of course has given me ample time for reflection. Today I saw...

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As you might have surmised from my last blog post, I am a newsletter evangelist. This is because I have seen its effectiveness at work countless times.

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Are you still not sending out a regular newsletter to your followers? Are you under the impression they are old school and therefore not effective?  Do you think that nobody reads them (because...

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You have your vision and you’re eager to make that first move in the world of PR. But before I jump into what you’re here for, the nine critical things you should now about PR, we need to be sure...

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It's a conundrum: if you're like many hardworking and swamped entrepreneurs out there, your schedule and your brain is packed with enough stuff to do without thinking about how to actually market...

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Imagine if you could measure the likelihood of your financial and personal success by measuring your comfort zone?

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If there is one thing I have learned about marketing it’s this: marketing feels awkward and uncomfortable.

 

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Do you wonder what kind of thought leader you are or should become in the online space? Start with asking yourself two crucial questions: what is the meaning in your work and what change do you...

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