The Ripple Effect… How Your Career Is Built Online (and Off)

I'm sitting on a beach overlooking a lagoon in Mexico. I’m here celebrating my father’s 80th birthday, just me and my parents which of course has given me ample time for reflection. Today I saw something that was paradigm for how to build your online presence that will have a lasting effect on your overall career.

There is a young boy standing at the water’s edge tossing stones into the lagoon. I’m watching him as he throws lighter little stones and then larger stones And they make beautiful circular ripples.


Appreciate, Experience & Amplify

Growing your career happens by throwing hundreds of stones into the lagoon – but you must be able to appreciate, experience and amplify their ripple effect.

Sometimes the effect is large and the reverberations are bigger. Sometimes they are small and make a subtle impact.



If you are naturally ambitious, a big goal setter, or a human with the normal amount if impatience we all naturally experience, we may not stop to appreciate the subtle ripples as we continue to look into the distance and hope for the next huge reverberations

The happiest and most successful people stop to appreciate the smell of the air, the coolness of the water, the birds flying overhead, the warmth of the sun, and the color of the sky.



No matter what you may have accomplished in the “real” world it needs to be translated into a digital paradigm and in it like attracts like. So, if your online presence doesn’t match your off-line presence, it’s time to do some work.

Don’t get caught in the trap that so many do by saying to yourself, you don’t have time. It’s too late, or you “hate” Social media. No one I know actually “hates” helping or appreciating others – This is the experience of the ripple effect journey

Always keep in mind that some are large and the reverberations will be bigger. Sometimes they small and makes a subtle impact.



Here are a few things to move you ahead swiftly starting now.

Cast Your Stones & Create Your Ripples – 2 Times A Day

  • Share intimate details about things that are meaningful to you on your blog
  • Practice random act of kindness by introducing 2 people you know who will like each other, or check in with someone you have lost touch with for no other reason than to say hello.
  • Leave a thoughtful comment on an acquaintances social media, @ someone on Twitter, recommend someone on LinkedIn or thoroughly comment on Facebook


Sustain Your Impact

Count your successes by being grateful for even the tiny ones. Keep a success journal and write down the small ripples you create and their reverberations as they happen.

Keep in mind the small ripples that will make large successes over time.

For those of us who are naturally ambitious or goal setters we may not stop to appreciate the ripples as we continue to look into the distance and hope for the next huge wave instead of appreciating the smell of the air and water, the sound of the birds flying overhead, the warmth of the sun and the color of the sky.

When you look back over time you will be amazed at the way the small ripples created much larger reverberations.


Now go make a ripple.

Ariel Hyatt

Ariel Hyatt has been a fierce entrepreneur for 20 years and runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of of which have hit number one on Amazon.